When Big Pharma [official site] appeared last year, Alec approved but pointed out it perhaps went a little easy on a severely dodgy target. Today’s announced expansion, Marketing And Malpractice, looks like it might add a few more teeth to the management satire. With your drug developed, you now need to ensure doctors think it’s the right one for their patients. “Take them to dinner, buy them some drinks, maybe a new set of golf clubs? It’s no biggie! Everyone does it.”
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