Portraits of Roblox's leading makers: the roleplayers

This is the second of three articles about Roblox, which is quietly one of the biggest game platforms in the world. We’ll meet four of its leading makers, many of whom grew up playing Roblox, and one of its execs to understand what makes it special, and where it’s going next.

One of the most popular genres on Roblox is the roleplay game. By roleplay, I don’t mean RPG. Many of these games won’t even seem like real games, since they often don’t have rules or mechanics.

Roblox’s roleplay games are places for playing make-believe. They’re themed free-roam worlds filled with minigames and interactive bits and pieces, plus wardrobes of clothes and other cosmetics that let you look the way you want. Most give players certain roles to perform. Some are focused on certain activities which bring in more traditional game mechanics, such as running a pizza restaurant or breaking out of jail. Others are almost completely freeform, acting as glorified chatrooms, imaginative alternative worlds, or places to show off and be seen.

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