Portraits of Roblox: The view from the platform

This is the third of three articles about Roblox, which is quietly one of the biggest game platforms in the world. We’ll meet four of its leading makers, many of whom grew up playing Roblox, and one of its execs to understand what makes it special, and where it’s going next.

After having spoken to four of Roblox’s leading developers, I wanted to understand how Roblox sees itself, how its been changing, and how the company aims to continue developing it. So I got to talk with Craig Donato, Roblox’s chief business officer. In charge of developer relations, he’s directly responsible for managing the world in which Roblox’s creators build.

“When we think about our platform, we don’t provide tools,” he told me. “We think about what we need to provide that enables a 15-year-old to produce a game with a billion plays and over 100,000 concurrent users. That’s not just a tool to build the game. You need to host it, to moderate it, be able to collect payments in multiple currencies.” In other words, Roblox is serious business. (more…)

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