Doctors Ordered: Big Pharma’s Marketing Expansion

Over and above its management and strategy groundings, Big Pharma [official site] shines a light on the billion dollar, often unscrupulous, pharmaceutical industry. While Alec enjoyed his hands-on time with Twice Circled’s medicine manufacturing sim last year, he noted it didn’t “go for pharmaceutical industry’s jugular”. Its first expansion – Marketing and Malpractice – takes a distinguished step towards doing exactly that by introducing dodgy tactics and the ability to manually set medicine prices.

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