Back in the noughties, video game publishers Acclaim were masters of the scandalous PR stunt. For Shadow Man 2, they offered to pay funeral costs to put ads on tombstones. They offered to pay speeding fines on Burnout 2’s launch day. They wanted bus shelter posters leaking fake blood. They claimed they had pigeons spraypainted with Virtua Tennis 2 logos to fly around Wimbledon. In a bit of pointless investigative journalism of the very best kind, Connor Makar on VG247 has probed their 2002 stunt of promoting Turok 4 by offering £500 if you legally changed your name to ‘Turok’. Go read it, yeah?
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