Well, the big Prime Day deals bonanza has finally arrived, and we aren't going with it. Well, we are - as James has noted in his big master guide, there is some mutual benefit for talking about deals and all for both you and us, but that's besides the point. None of the deals you're going to find here are Amazon deals - I've gone through the deluge of other retailers you could choose to spend your hard-earned cash at over the next couple of days, and rounded up what I think are some of the best reductions across our fair United Kingdom and the United States of Freedomland.
"Why should you trust me?", I hear you cry. Well, I've written thousands of deals articles for plenty of websites over the years, including this fair site and Eurogamer for many years, and have covered these ridiculous 'deals holidays' in all their glory for quite some time, so like to think I can pick the wheat from the chaff when it comes to what's good and what's not. Too many 'deals' these days are barely worth talking about, and folks have gotten wise to it with all of the price tracking and history tools we've got these days.
So, before I waffle on any further, here are the seven (because ten would have turned this into every other roundup) best anti Prime Day deals I've spotted across both the UK and USA, including a little bit of a writeup on why I think each product is worth your time and money.
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