Twitch apologise for running ads for other streamers

Twitch have apologised for approving running commercials promoting megastar streamers during other folks’ streams. Turns out, streamers didn’t much like having their own Twitch channels promoting the idea of watching someone else. Who could have guessed? Twitch say they will “avoid” doing it again, which is a vague commitment. That’s how it goes when you’re a media platform which gained mainstream attention through a handful of homegrown celebrities and, while you enable some people’s livelihoods, you don’t employ the vast majority of those reliant on you or have much interest in individuals.

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