It’s a running gag that Swedish conglomerate Embracer Group regularly buy up large chunks of the games industry, but now they’ve only gone and bought a whole universe. Embracer have acquired the rights to J.R.R. Tolkien's The Lord Of The Rings and The Hobbit properties from long-time owner The Saul Zaentz Company. That includes games, along with movies and other media content, folks. Ol’ Embracer have also acquired seven companies within the gaming realm.
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