New World, Amazon Games' opening move into game dev, was not always an MMORPG. It used to be a survival horror game. According to Katy Kaszynski, senior producer at Amazon Games, the team got really far down that road. "They created it. That was before my time, but that game was almost done," Kaszynski tells me, just after delivering a presentation on New World's development at this year's Develop Conference in Brighton. "They really thought it was going to go alpha, launch, and they were going to ship that out."
A survival horror is pretty different from the jaunty, vaguely piratical, magical fantasy RPG that New World is today: lush forests, sunny grassy plains, and factions engaged in an endless war for territory. So what happened? According to Kaszynski, it's all down to Amazon's first 'Leadership Principle': Customer Obsession.
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