The new Sims “Play With Life” branding has big boomer energy

I get that if the last instalment in your long running game series came out a whole six(!) years ago, you need to remind new potential consumers that it exists. Especially if it runs on a games-as-a-service sort of a model. Enter, then, a new ad campaign? Branding? Thought experiment? for the Sims (and, more specifically, The Sims 4) called Play With Life.

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