Publishers including Activision Blizzard, Electronic Arts, and Ubisoft vow to disclose the odds governing loot boxes within their games, the Entertainment Software Association (ESA) have announced. The three main console manufacturers will also require games on their systems to reveal odds, which should have a knock-on benefit for us here on PC too. This news came yesterday, on a day when the US Federal Trade Commission (FTC) held a ‘workshop’ investigating paid loot boxes. The industry clearly hope that increased self-regulation will placate governments and stop more countries from following Belgium and the Netherlands in effectively banning certain types of loot box as unlicensed gambling.
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