Grand Theft Auto V publishers want microtransactions in all their future games, says boss man

The endless quest for more American dollars continues without respite or clemency at Take Two Interactive, daddy of Rockstar and uber-publisher of Grand Theft Auto V. They want to put “recurrent consumer spending” in all their future games, said CEO Strauss Zelnick in a recent conference call for investors. “Recurrent consumer spending” is how men in suits say “microtransactions”, which is how men in slightly shabbier suits say: “we’re putting a shop in your videogame”.

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