AMD’s THREADRIPPER is not a name I created?

THREADRIPPER, I have only just discovered, is the dramatic name of AMD’s new high-end processor line launching in August.

My immediate questions are: when did AMD hire me and why can I not remember?

I’m sure AMD have some very talented copywriters and productnamers but when they name a processor THREADRIPPER and declare their CPU launch schedule to be an “onslaught” I know that it must have been written by me.

Me, who coined 2016’s smash-hit slang name for a fast PC, “silicon-snorting framecrusher”. Me, who’s tipped for Time Person of the Year 2017 for creating its opposite, “digestive-dunking framenudger”. Me, who says things like “pigrig … ripped full of beef with chops to spare”. Me, who writes this garbage every damn day. (more…)

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